Make Your Ad Attractive: Win The Cyprus Recruitment Game

In previous blogs, we have frequently mentioned how competitive the contemporary Cypriot job market is for candidates. While this is true, it is not a one-sided affair, as the same truth applies to recruitment in Cyprus as well. The combination of rising talent levels in Cyprus and the impressive influx of global and local corporations to the island, has turned what was once a straightforward process, to an uphill battle to stand out. Nowadays, talented candidates have a multitude of quality options at their disposal, enabling them to go after jobs that truly speak to them.

So, essentially what your job listing needs to do is speak to the right candidates. Simple, right?

Well, not quite.

But, there’s no need to fret, because in this blog we will go through some of the most effective methods to make your job listing more enticing, and your whole recruitment process in Cyprus much simpler.

What Candidates Are Expecting from Recruitment Agencies in Cyprus

Our constant exposure in the job market, through our platform, as well as the relevant data we have gathered, have provided us with invaluable information regarding the current nature of the job landscape in Cyprus. To everyone at Ergodotisi, it is now quite evident which job descriptions work, which don’t, and why that is.

However, this doesn’t mean that there is a secret recipe for success that anyone can just copy and paste, but there are certain aspects that need to be taken into account before crafting your job listing.

In our experience, talented local candidates appreciate job listings that are:

• Informative: Let’s be real. Stepping out into the job market and onto a new workplace environment can be intimidating for just about anyone. Therefore, the less one knows about that environment, the less reassured they feel. Make sure to make your job listing rich with details, to paint the picture of a functional, exciting workspace that welcomes anyone willing to learn and grow.
  
• Honest: That being said, the way your workplace is portrayed in the job listing needs to be a direct reflection of its actual situation. No one likes to be promised the world, only to be faced with a dire reality upon reaching their goal. To attract and retain the best available employees in Cyprus, you need to cultivate a positive environment, and then “sell” it!
  
• Human: Is there anything more demoralising and alienating than corporate jargon? Probably yes, but the point stands. Young employees expect to be treated as humans, by humans. Make your job listing relatable, understanding, and realistic. Candidates will find comfort in reading an ad that doesn’t present itself as an ad in a marketing sense. Striking that delicate balance can make all the difference in your hiring rates.

Why Transparency Is So Important

You may have heard that “good fences make good neighbours”, and in the case of the job market in Cyprus, this is especially true. Candidates value clear, definitive information on every aspect of their prospective occupation very highly. As such, it is vital that your ad includes explicit financial information. From salary range and bonuses to non-monetary benefits and compensation packages, candidates trust a company that’s upfront much easier than one that isn’t.

In a previous blog, we mentioned that employers value communication skills very highly, and that sentiment is just as true for potential employees. Clear communication on every level makes them feel reassured and respected, therefore it should not be taken lightly.

Another aspect that differentiates a successful job listing from an unsuccessful one is clarity regarding the work conditions candidates can expect. Candidates need to be aware of working hours, schedules, shifts, and other operational information beforehand.

Finally, by laying out at least some key KPIs and goals, you clearly outline the expectations that your next hire will be expected to meet.

Equipped for Success

Last but not least, while it is often overlooked, it is important to make your job listing mobile friendly, as according to our data, more than 60% of traffic on Ergodotisi comes from mobile devices. This creates a need for job ads with short paragraphs, clear headings, and little to no jargon included.

By following these simple tips, you equip all of your future job listings with the tools they need to stand out and succeed. For further inspiration, we suggest that you take a look at the most successful job ads listed on Ergodotisi!